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Brookshire Grocery Co. will begin hiring more than 250 people on July 14 for its new Fresh by Brookshire's in Longview.

Applicants should visit the hiring center at the Workforce Solutions East Texas building at 1905 W. Loop 281, Suite 40 in Longview. That's in the shopping center with Dickey's Barbecue Pit, Cato and SecureCare Self Storage

The more than 66,000-square-foot Fresh store is under construction on North Fourth Street at Eastman Road. It is expected to open later this year.

The store offers "an innovative grocery experience, featuring an award-winning dry-aged beef program, restaurant-quality meals and chef-prepared items," the company reported.

性视界传媒淲e are truly excited to be opening a new Fresh by Brookshire性视界传媒檚 store in Longview,性视界传媒� Brad Brookshire, chairman and CEO of Brookshire Grocery Co, said in a statement. 性视界传媒淭his new store stands as a testament to our company性视界传媒檚 plans for growth and our mission to create and deliver exceptional experiences and value to customers through our core values.性视界传媒�

The store will be Brookshire's third Fresh location. In addition to selling groceries, the store will feature sushi, a taco bar, brick oven pizza, chef-prepared food, gelato and an artisan bakery. The outdoor patio will include a grill, a stage for live music and a playground.

Family opens mall toy store

A family with longtime ties to the Longview Mall has opened Toy Rush, which is near the main entrance.聽

Tariq "Ricky" Bashir has been operating businesses in the mall for more than 20 years. In addition to Toy Rush, he owns a candy store called Sugar Rush and the pretzel and lemonade eatery Auntie Anne's. He's also operated other businesses in the mall.

His daughter, Jaisha Bashir, a University of Texas at Tyler marketing graduate, is managing the toy store. She selected the items in the store and designed the displays

"We wanted to bring a fun toy store to the mall because there aren't any toys stores around anymore," Jaisha said.

Toy Rush features toys and items for children up to ages 14 or 15, including classic Lego sets, Labubus, snuggly plush toys, toy-themed candy and large motorized ride-on cars. A corner of the store is dedicated to children's books. Crafts, Montessori toys, fidget toys, and action figures also fill the shelves.聽 Snacks and items for parents are part of the store, too, including Stanley cups, tumblers, keychains and other items.

Ricky Bashir came to the United States from Pakistan more than 20 years ago, saved up and later brought his wife and, at that time, two children, to join him, legally, Jaisha said. Jaisha was born here. All of the children worked in the family businesses until Jaisha's siblings went to college and became doctors.

The mall has been a good place to run his businesses, Ricky said.

"I raised my kids and gave them a good education," by having his businesses at the mall, he said.

Toy Rush provides interactive play areas for children visiting the store.

"The only (place) people had to buy toys were like Walmart and Target.... Jaisha said. "So we wanted to have an active store," and there are interactive things to do there, including a craft table, hopscotch on the floor and a sensory table.

Snacko Loko open in food court

Snacko Loko bills itself as "Flavor that brings the Fiesta" in the Longview Mall food court.

Valeria Maceda manages the eatery for her mother Adriana Vazquez. Maceda said they sell "Mexican treats."

"We've been adding more to the menu recently," she said.

The restaurant offers ice cream, milk shakes, chocolate-covered strawberries, strawberries and cream, fruit parfaits and Mexican street corn that can be made with Takis or hot Cheetos.

The menu includes tortas, or Mexican sandwiches, and gorditas 性视界传媒� pockets made with corn flour, or masa, with various kinds of fillings.聽

This is the family's first restaurant, but Maceda said her mother also own Derby's Barbershop on Tall Pines Avenue.